Am I Quiet Quitting Content Creation?
According to Beyonce’s internet, quiet quitting is when employees disengage from their jobs without formally resigning. It can involve doing the bare minimum to get by, reduced communication, and a lack of enthusiasm for work.
Signs of quiet quitting:
Reduced communication with colleagues and supervisors
A decline in performance or productivity
Absenteeism or an increased number of sick days
A significant drop in engagement
Reasons for quiet quitting: Feeling undervalued or overworked, Dissatisfaction with work conditions, Lack of career growth opportunities, and Personal reasons.
Whew, the title alone got me a little emotional because it feels like I am… :(
So for those of you that are new here, I started to pursue the possibility of making income as a content creator in 2018. Prior to 2018, creating content was something I enjoyed doing in my spare time. My grandfather and dad stayed with a camera on them and loved to take pictures and video of everything so I guess it runs in the family. Back to 2018, I’d travel or attend art openings/pop ups and take photos to post on social media. I enjoyed dressing up for work too but I wasn’t a “fashionista” because it was more about the scene/location and less about what I was wearing.
In 2021, it turned into a paying job (prior to that I usually received clothes in exchange for content) and I was happy with each new partnership and every new follower. I enjoyed sharing parts of my life, building a wonderful community and I started to make good money.
My income continued to increase through the years 2021, 2022, 2023 and most recently 2024. In 2024 I learned the importance of affiliate sales with platforms like Collective Voice and really started to understand my reach. Listen, some creators don’t even need to do campaigns, they can just make a six figure income on affiliate sales and be fine.
This platform and my team (campaign manager, accountant and photographer) helped me build the life that I wanted. It kept me full and so happy.
But now… it’s become a bit much for me. In the past, I would get excited about anything and couldn’t wait to tell my online community. Now, days and sometimes a week will pass without me thinking of social media. I don’t post, I don’t share, and I log on and get discouraged with the thought of it all.
What’s changed? Did I change or did the platform change? Is it imposter syndrome? Ageism? Well I decided to dissect this a bit further and the answer is everything. Work has been a bit busier for me. As a HR Manager in NYC things are always busy for us. I get to the office or open up my laptop and barely pick up my personal cell for hours.
And yes the platform has changed. Social media is HEAVY, y’all. Social media was a place that I would go to for inspiration, ideas, recommendations and to catch up on the latest fashion trends and now… it’s over stimulating. Everything and I mean EVERYTHING is online and it feels like the space is oversaturated. You can be whatever you want to be online (a doctor, expert, etc.) all you have to do is update your bio to say so. I also don’t know what’s going to be thrown my way when I open the app (politics, drama, gossip, someone telling me what to do, where to shop., where not to shop, when to shop, how to live, judgment, etc.) so I find myself not opening the app.
BUT… the thing is - I miss my community. My little corner of the internet. In spite of all this, I still enjoy creating content. I love it actually. I still film and take pictures… I just don’t post it. I keep it in my phone.
So what now… I want to try and get back out there! To focus more on the community I built and less on what everyone else is doing. Lately, that’s been tough because I’m an empath and feel EVERYTHING and I swear I have undiagnosed ADHD and just cannot focus when other things are in my face.
It’s the last day of February. I’ve been somewhat quiet for most of 2025. I need to go hard or go home because I cannot keep bread crumbing my community. So hopefully you’ve made it to the end (if so, thank you for reading) and you will ride out these next 31 days of March with me. If you’ve been feeling unmotivated, I encourage you to dust yourself off and try again with me.
Just know that I love my community. I miss the community I built but as an empath, the new social media has really taken a toll on me… I want to try and find the joy that got buried under the rubble.
Cheers to the kickoff of a 31-day journey to make it happen. :)